Famous Leadership Case Study

June 4, 2003 at 8:04 pm — Leading, Resistance

I had a blast today!

I led a leadership team of 60 wonderful executives and managers through a famous leadership case study called Green Eggs & Ham, developed by leadership guru Dr. Seuss. The case study stars two main characters — a leader named Sam, and another person who I’ll call Herb. In the story, Sam works and works and works to persuade Herb to eat some ham and eggs that are unusually colored.

The story is rich in lessons for leaders, especially on the themes of communication, relationships, and context.

I learned a lot from the leadership team today. We paid a great deal of attention to risk. Some of Sam’s leadership behaviors put Herb and others into increasingly risky environments. As we analyzed one of the interactions (pages 32–35), one of the leadership team’s executives said, “Sure, it looked risky, but everyone ended up okay.” The lesson for me: What feels safe and what feels risky depend a great deal on your point of view.

Another interesting point is that most of the time neither Sam nor the other characters (who are perhaps a little too focused on implementing the leader’s vision) notice when their progress literally goes off the rails. This has two lessons for me: First, am I so busy trying to bring this one last person on board that I am putting my vision at risk? Second, perhaps the people who are reluctant to embrace my vision are able to see dangers that I am not.

This is just the tip of the iceberg. There were many more lessons, and lots and lots of laughs. If the leadership team learned as much from each other today as I learned from them, I earned my pay.

I love my job!

Experiment: Buy a half dozen copies of Green Eggs & Ham. Arrange a one-hour meeting for your team. Brainstorm a list of effective leadership values and behaviors. Then work through the case study. Read it out loud, two pages at a time. Take a minute after each pair of pages to talk about what is happening in the story. What leadership qualities is each character exhibiting? What qualities is each failing to exhibit? What are the implications for the leader’s vision? What does Sam finally do differently that helps him achieve his goal? What does all of this have to do with your organization, with your leadership behaviors and abilities, and with the leadership visions you want to create?

Experiment: Similar to the previous exercise, but focus on change and resistance. What does each character want and expect? How well are they communicating? What are the relationships among the characters, and what happens to those relationships throughout the story? How does the context affect each character? How do each characters’ actions affect the context and the other characters? What does Sam finally do differently that helps him achieve his goal? What does all of this have to do with your change efforts?

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9 Comments »

Comment by Richard Jensen — June 5, 2003 at 5:51 pm

Dale, just a question. Were you the one who put the GreenEggsAndHam page on Ward’s Wiki? [I hadn't read it until I noticed it had been deleted]. In any case, if that page gets resurrected I think your ‘experience report’ might be useful there.

Oh, and just as an aside, did you have an entry between “Willing to change” and “The Value Question” that you removed. I could have sworn there was another entry I had read.

Comment by Dale Emery — June 5, 2003 at 6:13 pm

Hi Richard,

The Green Eggs and Ham page is still there on Ward’s Wiki. Someone else created it. I like your suggestion to post my experience report.

I didn’t make any entries between “Willing to Change” and “The Value Question.” I wonder what you’re thinking of.

Comment by keith ray — June 7, 2003 at 2:16 pm

Please let me me know how many copies of GEaH get sold from your website. I’m curious.

Comment by John Carter — June 9, 2003 at 7:58 am

I have just reread it now. Lessons learnt.

1) Don’t sell on features of the product orthogonal to its value.

2) Weird colour schemes make your life bloody difficult.

3) You may think the whole drama is stressful and important, but your workers and customers continue with _exactly_ the same expression on their mugs until the moment of truth, and then they laugh behind your back.

4) Go placidly admidst noise and haste, falling foxes, goats, trains and even sinking ships.

5) Train tunnels are built with room on top for cars and Pointy Haired Bosses with big Hats.

6) Most heat light and noise regarding change refers to changes that are purely cosmetic.

7) If that Sam I Am ever hoves into view, I’ll find out who his stunt manager is, and then thump him _hard_! (On second thoughts I can guess, the same genius that arranges the Sock’s Fox’s set ups.)
8) If you leave an edge of white between the boundary of The Hat and the “shape shading” you create a shiny effect.

9) Having characters with furry fingers frees you from the tyranny of drawing them all or resorting to such devices as mitts or four fingered beings.

10) Furry beings permit more expressiveness by curving the furry points to exaggerate gestures.

Comment by Dale Emery — June 9, 2003 at 10:44 pm

Keith, so far, Amazon reports 30 clicks, and no orders.

Comment by Dale Emery — June 9, 2003 at 10:46 pm

John, what a wonderful list of lessons! I especially like #6.

I hope more people will chime in with their lessons.

Comment by Boris Gloger — July 16, 2006 at 11:03 am

Hi — I am one of the buyers of the book, and I might buy the recommended 6 copies :)

Comment by Linda K. Ricketts, Ed.D. — October 24, 2007 at 6:16 pm

How can I get a copy of the actual case study for use with my workgroup?

Comment by Dale — October 24, 2007 at 6:43 pm

Linda, they’re easy to buy at Amazon (just click this link) or at any book store. Ask for Green Eggs & Ham.

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